Rugged Outdoors is your exclusive source for Yakima Mag Lips featuring Mad Scientist Technology Apex Vision UV Reflecting Coatings.
These premium lures combine the proven Mag Lip action with advanced UV-reflective finishes that draw strikes in any light or water condition. Perfect for salmon, steelhead, trout, and other predatory fish, each lure delivers unmatched visibility, durability, and performance.
Available only at Rugged Outdoors — get the UV edge and fish smarter today.
