The e-bike market is booming. Globally, it’s valued around $32 billion in 2025 and projected to skyrocket to $120 billion by 2030—a rapid expansion driven by sustainability, urban mobility, and outdoor leisure.^ In the U.S., sales grew 240% from 2019 to 2021, expected to reach 6.4 million units annually by 2025.^^
Within the U.S., the e-bike market revenue hit $3.19 billion in 2024, and is forecasted to nearly double to $7.16 billion by 2030, with a strong 14–14.5% compound annual growth rate (CAGR).++
Outdoor and hunting e-bikes are carving out their own niche, appealing to buyers drawn to their rugged capability, silent approach, and deep-treaded traction—especially in muddy, rugged terrain.
The Price Puzzle: Why Hunting eBikes Are So Expensive?
Premium hunting e-bikes often carry premium price tags—sometimes orbiting the $5,000 to $10,000+ range.+ Why?
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Components: High-end motors, batteries, suspension systems, and durable frames increase real costs.
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Margins & Distribution: One estimate breaks down bike pricing like this:
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Dealer margin: 35–40%
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Supplier margin: 10–15%
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Overhead (marketing, salaries): 5–10%
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Cost of Goods Sold (frames, paint, components): 20–30%
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Profit margin: 5–10%**
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Consumers often pay significantly more than the sum of raw materials and parts, with a good portion of the final price reflecting retailer and manufacturer markups.
One savvy user remarked about e-bike prices:
“The electric version adds $4K on top of that!” — on comparing a mountain bike with and without electric assist.*
Rugged Outdoors B2 eBike: Bridging the Gap Between Quality & Affordability
Matt, the CEO and owner of Rugged Outdoors, saw an opportunity where many brands were content to charge premium prices. He understood that outdoor enthusiasts want reliable performance without an exorbitant markup.
“Call me old school,” says Matt, “but I believe you shouldn’t have to choose between performance and price. Outdoor adventures are getting more expensive—gear, trips, fuel. I wanted to build the Rugged B2 eBike around solutions that give people better bikes at better prices. Rugged performance with integrity.”
What Makes the B2 Special?
Feature
What It Delivers
Quality-tested components
Durable motors, fat tires, suspension built for hunting terrain
Cost-conscious build
Efficient sourcing and lean markup to deliver value
Performance-first design
Power, range, ruggedness—without paying for fluff
By eliminating unnecessary markup and optimizing supplier relationships, Rugged Outdoors provides a hunting-ready e-bike that’s priced fairly—and transparently.
Why Hunters Are Embracing the B2
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Stealthy and powerful: Great torque with zero noise to spook game
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Built for the wild: Real-world tested components that stand up to mud, water, and rough trails
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Honest value: You’re paying for parts that matter—not layered retailer margins
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Designed by hunters for hunters: Wear your gear, ride with confidence, and keep your wallet in check
Final Thoughts
The e-bike revolution is charging forward—fueled by sustainability, utility, and innovation. Hunting-specific models, however, are often priced out of reach due to inflated margins and niche marketing.
Rugged Outdoors and the Rugged B2 eBike challenge that trend. Guided by Matt's passion for both quality and affordability, it’s a bold new offering that empowers hunters to ride harder, go further, and pay less—while never sacrificing performance.
^https://boltbikers.com/ebike-statistics/?utm_source=chatgpt.com
^^https://boltbikers.com/ebike-statistics/?utm_source=chatgpt.com
++https://www.gminsights.com/industry-analysis/us-e-bike-market?utm_source=chatgpt.com
+https://www.wired.com/story/how-to-buy-an-electric-bike/?utm_source=chatgpt.com
