{"title":"Yakima Mag Lips w\/ MST UV Coating","description":"\u003cp class=\"p1\"\u003eRugged Outdoors is your \u003cspan class=\"s1\"\u003e\u003cb\u003eexclusive source\u003c\/b\u003e\u003c\/span\u003e for \u003cspan class=\"s1\"\u003e\u003cb\u003eYakima Mag Lips\u003c\/b\u003e\u003c\/span\u003e featuring \u003cspan class=\"s1\"\u003e\u003cb\u003eMad Scientist Technology Apex Vision UV Reflecting Coatings\u003c\/b\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThese premium lures combine the proven Mag Lip action with advanced \u003cspan class=\"s1\"\u003e\u003cb\u003eUV-reflective fin\u003c\/b\u003eishes\u003c\/span\u003e that draw strikes in any light or water condition. Perfect for \u003cspan class=\"s1\"\u003esalmon, steelhead, trout\u003c\/span\u003e, and other predatory fish, each lure delivers unmatched visibility, durability, and performance.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAvailable only at Rugged Outdoors\u003c\/b\u003e\u003c\/span\u003e — get the UV edge and fish smarter today.\u003c\/p\u003e","products":[{"product_id":"yakima-mother-of-pearl-black-maglip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Mother Of Pearl Black 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Mother Of Pearl Black Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eMother Of Pearl Black finish adds an irresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003eThe Yakima Mother Of Pearl Black Mag Lip and the Mad Scientist Tackle Pink UV Coating are the perfect combination of proven action and cutting-edge attraction to maximize your catch rate!\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Mother of Pearl Black w\/ MST Apex Pink UV Coating","offer_id":45815358390443,"sku":"322180","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/MotherOfPearlBlack3Pink-4-button.png?v=1762795984"},{"product_id":"yakima-rotten-banana-mag-lip-mad-scientist-tackle-pink-uv-coating-copy","title":"Yakima Rotten Banana 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Rotten Banana Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Rotton Banana w\/ MST Apex Pink UC Coating","offer_id":45815353278635,"sku":"835899","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/RottenBanana3Pink4-button.png?v=1762796061"},{"product_id":"yakima-rotten-banana-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Rotten Banana 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Rotten Banana Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Rotton Banana w\/ MST Apex Green UV Coating","offer_id":45815410360491,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/RottenBanana3Green6-button.png?v=1762796165"},{"product_id":"yakima-rotten-banana-mag-lip-mad-scientist-tackle-green-uv-coating-copy","title":"Yakima Mad Clown 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Mad Clown Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Mad Clown","offer_id":46093953564843,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/MadClown3Green-button_06dbeee9-a921-47d4-b5e8-24fd0dfe42f5.jpg?v=1762792763"},{"product_id":"yakima-mad-clown-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Mad Clown 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Mad Clown Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Mad Clown w\/ MST Pink UV Coating","offer_id":45815387685035,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/MadClown3Green4-button_8a10a69c-f483-4ef9-bb67-087e6b6a54be.jpg?v=1762794182"},{"product_id":"yakima-misty-river-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Misty River 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Misty River Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Misty River w\/ MST Green UV Coating","offer_id":45815419601067,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/MistyRiver3Green3-button.png?v=1762795478"},{"product_id":"yakima-misty-river-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Misty River 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Misty River Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Misty River w\/ MST Pink UV Coating","offer_id":45815431528619,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/MistyRiver3Pink3-button.png?v=1762795790"},{"product_id":"yakima-bleeding-from-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Bleeding Frog 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Bleeding Frog Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e An\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Bleeding Frog w\/ MST Green Coating","offer_id":45828337205419,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/lures-3-3.5-BUTTONOverlayTemplate_6e7c452d-c5dc-4e07-9d4a-854d2a2847e9.png?v=1762972590"},{"product_id":"yakima-bleeding-frog-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Bleeding Frog  3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Bleeding Frog Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Bleeding Frog w\/ MST Pink Coating","offer_id":45828651614379,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/BleedingFrog3.5Pink4A-button.png?v=1762977709"},{"product_id":"yakima-cow-girl-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Cow Girl 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Cow Girl Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Cow Girl w\/ MST Green coating","offer_id":45828674814123,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/CowGirl3Green3BUtton.png?v=1762978060"},{"product_id":"yakima-cow-girl-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Cow Girl 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Cow Girl Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Cow Girl w\/ MST Pink coating","offer_id":45828681302187,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/lures-3-3.5-BUTTONOverlayTemplate_97462b5d-4fbf-4d0a-8a44-f164e4307908.png?v=1762978210"},{"product_id":"yakima-double-trouble-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Double Trouble 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Double Trouble Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e An\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Double Trouble w\/ MST Green coating","offer_id":45828690346155,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04170-button.png?v=1762978374"},{"product_id":"yakima-double-trouble-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Double Trouble 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Double Trouble Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Double Trouble w\/ MST Pink coating","offer_id":45828701651115,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04141-button.png?v=1762978493"},{"product_id":"yakima-florescent-black-mag-lip-mad-scientist-tackle-gold-uv-coating","title":"Yakima Florescent Black 3.5\" Mag Lip - Mad Scientist Technology Gold UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Florescent Black Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Gold UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Gold coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGold\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Florescent Black w\/ MST Gold coating","offer_id":45828723900587,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04056-button.png?v=1762978805"},{"product_id":"yakima-florescent-black-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Florescent Black 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Florescent Black Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Florescent Black w\/ MST Pink coating","offer_id":45828778754219,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04066-button.png?v=1762980212"},{"product_id":"yakima-glo-dill-pickle-3-mag-lip-mad-scientist-tackle-pink-uv-coating-copy","title":"Yakima Glo Dill Pickle 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Glo Dill Pickle Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technologyis able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Glo Dill Pickle w\/ MST Pink coating","offer_id":45828785897643,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04245-button.png?v=1762980348"},{"product_id":"yakima-goby-3-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Goby 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Goby Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Goby w\/ MST Pink coating","offer_id":45828791402667,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04282-button.png?v=1762980523"},{"product_id":"yakima-gobyb-3-5-mag-lip-mad-scientist-tackle-gold-uv-coating","title":"Yakima Goby 3.5\" Mag Lip - Mad Scientist Technology Gold UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Goby Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e An\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Gold UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Gold coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGold\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Goby w\/ MST Gold coating","offer_id":45828795957419,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04093-button.png?v=1762980744"},{"product_id":"yakima-goby-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Goby 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Goby Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Goby w\/ MST Pink coating","offer_id":45828801593515,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03947-button.png?v=1762980903"},{"product_id":"yakima-grinch-pickle-3-5-mag-lip-mad-scientist-tackle-blue-uv-coating","title":"Yakima Grinch Pickle 3.5\" Mag Lip - Mad Scientist Technology Blue UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Grinch Pickle Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Blue UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eBlue\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Blue UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Grinch Pickle w\/ MST Blue coating","offer_id":45829076254891,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03968-button_f9e102b5-a8ea-43f7-99c9-1ba506824237.png?v=1762994269"},{"product_id":"yakima-grinch-pickle-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Grinch Pickle 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Grinch Pickle Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Grinch Pickle w\/ MST Pink coating","offer_id":45829081432235,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03976-button.png?v=1762994573"},{"product_id":"yakima-hot-rocks-3-5-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Hot Rocks 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Hot Rocks Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Hot Rocks w\/ MST Green coating","offer_id":45829082808491,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03995-button.png?v=1762994794"},{"product_id":"yakima-hot-rocks-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Hot Rocks 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Hot Rocks Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Hot Rocks w\/ MST Pink coating","offer_id":45829084446891,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04047-button.png?v=1762994952"},{"product_id":"yakima-lemon-head-3-5-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Lemon Head 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Lemon Head Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Lemon Head w\/ MST Green coating","offer_id":45829093228715,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03919-button.png?v=1762995168"},{"product_id":"yakima-lemon-head-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Lemon Head 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Lemon Head Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Lemon Head w\/ MST Pink coating","offer_id":45829100142763,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04015-button.png?v=1762995387"},{"product_id":"yakima-metallic-blue-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Metallic Blue 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Metallic Blue Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Metallic Blue w\/ MST Pink coating","offer_id":45829286953131,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04025-button.png?v=1762996663"},{"product_id":"yakima-metallic-blue-3-5-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Metallic Blue 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Metallic Blue Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Mettalic Blue w\/ MST Green coating","offer_id":45829351669931,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04114-button.png?v=1762996901"},{"product_id":"yakima-met-orange-pirate-3-5-mag-lip-mad-scientist-tackle-gold-uv-coating","title":"Yakima Met Orange Pirate 3.5\" Mag Lip - Mad Scientist Technology Gold UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Met Orange Pirate Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Gold UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Gold coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGold\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Met Orange Pirate w\/ MST Gold coating","offer_id":45829352063147,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04123-button.png?v=1762997113"},{"product_id":"yakima-met-silver-blue-pirate-3-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Met Silver Blue Pirate 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Met Silver Blue Pirate Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e3 x 0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Met Silver Blue Pirate w\/ MST Green coating","offer_id":45829352554667,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04226-button.png?v=1762997339"},{"product_id":"yakima-met-orange-pirate-3-5-mag-lip-mad-scientist-tackle-red-uv-coating","title":"Yakima Met Orange Pirate 3.5\" Mag Lip - Mad Scientist Technology Red UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Met Orange Pirate Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e3 x 0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Red UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eRed\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Red UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Met Orange Pirate w\/ MST Red coating","offer_id":45829354619051,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03915-button.png?v=1762997682"},{"product_id":"yakima-metallic-silver-3-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Metallic Silver 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Metallic Silver Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Metallic Silver w\/ MST Pink coating","offer_id":45829356683435,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04312-button.png?v=1762997902"},{"product_id":"yakima-met-silver-blue-pirate-3-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Met Silver Blue Pirate 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Met Silver Blue Pirate Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Met Silver Blue Pirate w\/ MST Pink coating","offer_id":45829364678827,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04290-button.png?v=1762998094"},{"product_id":"yakima-nfl-3-5-mag-lip-mad-scientist-tackle-gold-uv-coating","title":"Yakima NFL 3.5\" Mag Lip - Mad Scientist Technology Gold UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima NFL Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Gold UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Gold coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGold\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"NFL w\/ MST Gold coating","offer_id":45829384896683,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04104-button.png?v=1762999410"},{"product_id":"yakima-nfl-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima NFL 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima NFL Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"NFL w\/ MST Pink coating","offer_id":45829400527019,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03984-button.png?v=1763000488"},{"product_id":"yakima-night-dancer-3-5-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Night Dancer 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Night Dancer Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Tackle is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Night Dancer w\/ MST Green coating","offer_id":45829404000427,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03926-button.png?v=1763000939"},{"product_id":"yakima-night-dancer-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Night Dancer 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Night Dancer Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Night Dancer w\/ MST Pink coating","offer_id":45829404623019,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03956-button.png?v=1763001101"},{"product_id":"yakima-phils-mystical-3-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Phils Mystical 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Phils Mystical Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Phils Mystical w\/ MST Green coating","offer_id":45829407867051,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04161-button.png?v=1763001408"},{"product_id":"yakima-phils-mystical-3-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Phils Mystical 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Phils Mystical Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Phils Mystical w\/ MST Pink coating","offer_id":45829408915627,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04152-button.png?v=1763001550"},{"product_id":"yakima-punch-card-3-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Punch Card 3\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Punch Card Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Punch Card w\/ MST Green coating","offer_id":45829415338155,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04273-button.png?v=1763002061"},{"product_id":"yakima-punch-card-3-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Punch Card 3\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Punch Card Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Punch Card w\/ MST Pink coating","offer_id":45829421662379,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04264-button.png?v=1763002264"},{"product_id":"yakima-rotten-banana-3-5-mag-lip-mad-scientist-tackle-blue-uv-coating","title":"Yakima Rotten Banana 3.5\" Mag Lip - Mad Scientist Technology Blue UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Rotten Banana Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Blue UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eBlue\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Blue UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Rotten Banana w\/ MST Blue coating","offer_id":45829425922219,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03937-button.png?v=1763002632"},{"product_id":"yakima-rotten-banana-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Rotten Banana 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Rotten Banana Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Rotten Banana w\/ MST Pink coating","offer_id":45829427003563,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04004-button.png?v=1763002832"},{"product_id":"yakima-take-down-3-5-mag-lip-mad-scientist-tackle-green-uv-coating","title":"Yakima Take Down 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Take Down Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Take Down w\/ MST Green coating","offer_id":45829429166251,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC03908-button.png?v=1763003108"},{"product_id":"yakima-take-down-3-5-mag-lip-mad-scientist-tackle-pink-uv-coating","title":"Yakima Take Down 3.5\" Mag Lip - Mad Scientist Technology Pink UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Take Down Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Pink UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003ePink\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Pink UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Take Down w\/ MST Pink coating","offer_id":45829432934571,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/DSC04075-button.png?v=1763003353"},{"product_id":"yakima-metallic-purple-3-5-mag-lip-mad-scientist-technology-green-uv-coating","title":"Yakima Metallic Purple 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Metallic Blue Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Default Title","offer_id":46017522532523,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/ruggedoutdoors-mapglip-purplemetallic-greencoated-1.jpg?v=1770421729"},{"product_id":"yakima-metallic-purple-3-5-mag-lip-mad-scientist-technology-blue-uv-coating","title":"Yakima Metallic Purple 3.5\" Mag Lip - Mad Scientist Technology Blue UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Metallic Purple Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Blue UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Blue UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eBlue\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Blue UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Default Title","offer_id":46017524629675,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/ruggedoutdoors-maglips-pueplemetallic-bluecloated-1.jpg?v=1770421001"},{"product_id":"yakima-shrimp-3-5-mag-lip-mad-scientist-technology-gold-uv-coating","title":"Yakima Shrimp 3.5\" Mag Lip - Mad Scientist Technology Gold UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Shrimp Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Gold UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Gold coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGold\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Gold UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Default Title","offer_id":46020283629739,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/ruggedoutdoors-maglip-shrimp-goldcoated-1.jpg?v=1770420518"},{"product_id":"yakima-met-shrimp-3-5-mag-lip-mad-scientist-technology-red-uv-coating","title":"Yakima Met Shrimp 3.5\" Mag Lip - Mad Scientist Technology Red UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Shrimp Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e3 x 0.21 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Red UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eRed\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Red UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Default Title","offer_id":46020284907691,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/ruggedoutdoors-maglip-shrimp-red-coated-1.jpg?v=1770420002"},{"product_id":"yakima-street-walker-3-5-mag-lip-mad-scientist-technology-green-uv-coating","title":"Yakima Street Walker 3.5\" Mag Lip - Mad Scientist Technology Green UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Street Walker Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup data-turn-source-index=\"3\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e A\u003cstrong\u003e i\u003c\/strong\u003erresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan data-math=\"3 \\times 0.21 \\text{ oz}\" class=\"math-inline\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan data-math=\"3 \\text{ in}\" class=\"math-inline\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\" class=\"math-inline\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Green UV Coating\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a green lure; it's a scientifically proven fish magnet. The Green coating is a highly effective color, especially for many freshwater and saltwater species, and is stellar at attracting predator fish across the water column. Using a secret lure coating process, Mad Scientist Technology is able to reflect light in a way fish cannot resist. The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. It's scientifically proven to CATCH MORE FISH.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eGreen\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Green UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Default Title","offer_id":46020288381099,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/ruggedoutdoors-maglip-streetwalker-greencoated-1.jpg?v=1770419429"},{"product_id":"yakima-street-walker-3-5-mag-lip-mad-scientist-technology-blue-uv-coating","title":"Yakima Street Walker 3.5\" Mag Lip - Mad Scientist Technology Blue UV Coating","description":"\u003cp\u003eGet ready to land your next trophy fish with two must-have, exclusive lures for the serious angler, brought to you by Rugged Outdoors! We've paired a legendary deep-diving plug with a revolutionary, scientifically-backed UV coating to give you an undeniable edge on the water.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Deep Diver: Yakima Rotten Banana Mag Lip\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"citation-7\"\u003eThe \u003c\/span\u003e\u003cspan class=\"citation-7\"\u003eYakima Bait Mag Lip\u003c\/span\u003e\u003cspan class=\"citation-7 citation-end-7\"\u003e is a high-action trolling plug renowned for its incredible diving depth and erratic, tempting darting action.\u003csup data-turn-source-index=\"1\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-6\"\u003eIt's the go-to lure for catching a variety of prized gamefish, including \u003c\/span\u003e\u003cspan class=\"citation-6\"\u003ecrappie, trout, walleye, salmon, and trout\u003c\/span\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eKey Feature:\u003c\/b\u003e\u003cspan class=\"citation-5\"\u003e Unmatched diving capability combined with an\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"citation-5\"\u003eerratic, darting side-to-side action\u003c\/span\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e that drives predator fish wild.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-6 citation-end-6\"\u003e\u003cspan class=\"citation-5 citation-end-5\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eExclusive Finish:\u003c\/b\u003e The\u003cstrong\u003e \u003c\/strong\u003eirresistible, deep flash that mimics natural baitfish, making it a stellar choice in varying light conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpecifications:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cspan class=\"math-inline\" data-math=\"3 \\times 0.21 \\text{ oz}\"\u003e0.33 oz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: \u003cspan class=\"math-inline\" data-math=\"3 \\text{ in}\"\u003e3.5 inches\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHooks: \u003cspan class=\"math-inline\" data-math=\"\\#6 \\text{ and } \\#5 \\text{ Treble}\"\u003e#6 and #5 treble\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Secret Weapon: Mad Scientist Technology Blue UV Coating\u003c\/h3\u003e\n\u003cp\u003eMeet the Mad Scientist Technology - Apex Visions Technology—your new secret weapon for attracting fish from incredible distances. This isn't just a pink lure; it's a scientifically proven fish magnet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIrresistible Color:\u003c\/b\u003e \u003cb\u003eBlue\u003c\/b\u003e is a top-performing color for salmon and trout, highly effective at attracting predator fish across the water column.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExclusive Coating Process:\u003c\/b\u003e\u003cspan class=\"citation-4\"\u003e Using a secret lure coating process, Mad Scientist Technology is able to \u003c\/span\u003e\u003cspan class=\"citation-4\"\u003ereflect light in a way fish cannot resist\u003c\/span\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eUltimate Visibility:\u003c\/b\u003e The Blue UV Coating enhances visibility in both clear and stained water conditions, turning the lure into an unmissable target. Scientifically proven to CATCH MORE FISH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2PnCfbO4h24?si=EIk35gEhfh4oxVHV\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-4 citation-end-4\"\u003e\u003cb\u003eDon't miss out on these limited-edition lures. \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rugged Outdoors","offers":[{"title":"Default Title","offer_id":46020296114347,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/files\/ruggedoutddor-maglip-streetwalking-bluecoating-1.jpg?v=1770401150"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/8957\/8411\/collections\/yakima-maglip-mst-ruggedoutdoors.png?v=1762734127","url":"https:\/\/rugged-outdoors.com\/collections\/yakima-mag-lips-w-mst-uv-coating.oembed?page=3","provider":"Rugged Outdoors","version":"1.0","type":"link"}